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Wimpy

Wimpy
Address: Darren Ahearn
2 The Listons
Liston Road
Marlow
Buckinghamshire
Postcode: SL7 1FD
Telephone: 01628 891 655
Website: http://www.wimpyburgers.co.uk/
Franchises By Type: Food
Franchises By Cost: £40,000 +
Franchise By Area: Across the UK
Description
Established in 1954, Wimpy has become an iconic British brand – enjoying excellent service and great quality, freshly cooked food in a friendly environment. And with almost 300 franchised Wimpy restaurants across the UK in high streets, leisure environments (such as bowling centres) and motorway service areas, the Wimpy experience is at the forefront of people’s minds.

Many of our franchise partners are 2nd and 3rd generation family run operations, a testament to the values and relationships that are core to Wimpy. As we are passionate about our brand, products and customers, our business continues to grow. That is why we are always looking for franchisees interested in setting up and running successful Wimpy outlets, giving them the support needed to succeed. If you think you could be that franchisee, we want to talk to you.

Wimpy has many corporate franchisees, both single unit and multi-site operators. The Wimpy team are skilled in understanding and working with large or small companies, ensuring their goals are achieved and exceeded.

To be a successful franchisee you need energy and commitment. You also need the support, knowledge and backing of a motivated team of professionals to guide you. At Wimpy, our management and field teams are unrivalled in terms of experience in the franchise arena, being founder members of the British Franchise Association. We are proud of the fact that a selection of successful franchisees stay fully involved in the core development of the brand via our Centres of Excellence, allowing us to stay even closer in touch with the operation and customer needs.

Through distinct phases, Wimpy will help you to create and maintain a successful business.
  • Training – On and off site, including food safety and customer service
  • Location – Guidance and site approval
  • Design – Approved shop fi ttings and restaurant layout
  • Marketing – National and local support
  • Operations – Product make-up and product delivery
  • Purchasing – Quality and price management
  • HR – Up-to-date legislation and guidance on employment matters
  • Operational Audits – To check standards and develop the business
With this support system in place, your time is freed up to focus on the day-to-day running of your team and your business, and ultimately to look after the most important aspect – the customer.

Initial investment starts from £90,000, including a franchise fee of £10,000 for a 5-year agreement.